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Our digital marketing team has a deep understanding of all forms of
PPC advertising and management.

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Pay-per-click advertising, commonly known as PPC, is a way to reach potential clients immediately. This is because paid advertisements are moved to the top of search engine results. Many successful law firm marketing plans incorporate pay-per-click ads and management because they can grow your client base while your organic search rankings are still in development. PPC is an effective and instant way to attract highly relevant visitors to your website from people who likely need your legal assistance in the near future. Pay-per-click management is quite complex and requires creativity along with careful analysis and monitoring.

Postali is Google Adwords Certified and is a Certified Google Partner. Our digital marketing team has a deep understanding of both Google Adwords and Bing Ads, and we build, manage, and assess campaigns specifically geared towards attorneys. Here are just a handful of services we offer under PPC advertising and management:

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Some attorneys prefer to set specific dollar amounts to spend on each individual campaigns (usually broken down into practice areas) while others prefer to establish a total maximum budget. You may want to combine the two. We will provide you the metrics for what bids generally cost for your geographic area and practice area to help guide the process.

Budget Analysis

Some attorneys prefer to set specific dollar amounts to spend on each individual campaigns (usually broken down into practice areas) while others prefer to establish a total maximum budget. You may want to combine the two. We will provide you the metrics for what bids generally cost for your geographic area and practice area to help guide the process.

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In order for your ad to actually show up to people who are searching for legal services, we develop engaging, eye-catching ad copy to drive potential clients to your website. We optimize the ads so that higher performing ads are shown more frequently. Our ad copy is included in all PPC management.

Creative Ad Copy

In order for your ad to actually show up to people who are searching for legal services, we develop engaging, eye-catching ad copy to drive potential clients to your website. We optimize the ads so that higher performing ads are shown more frequently. Our ad copy is included in all PPC management.

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While SEO may cast a wide net to capture local, regional, and national search, PPC is geared toward showing the ad to only those people looking for your specific type of services in your geographic area. Geo-targeting involves careful testing and review to hone in on the right audiences.

Geo-Targeting

While SEO may cast a wide net to capture local, regional, and national search, PPC is geared toward showing the ad to only those people looking for your specific type of services in your geographic area. Geo-targeting involves careful testing and review to hone in on the right audiences.

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To be successful in mobile advertising, you need to be in the top two positions for search results on a mobile device. This is frequently known as “top of the fold,” or the area before people start scrolling down – if they scroll at all. Mobile ads must be written specifically for mobile users, and we ensure that your audience is able to click and call immediately from the ad without ever visiting your website. Potential clients can still click through to mobile-optimized landing pages on your website written specifically for the target audience, but we prefer to make it as easy as possible for your audience to contact you without barriers.

Mobile-Specific Ads and Landing Pages

To be successful in mobile advertising, you need to be in the top two positions for search results on a mobile device. This is frequently known as “top of the fold,” or the area before people start scrolling down – if they scroll at all. Mobile ads must be written specifically for mobile users, and we ensure that your audience is able to click and call immediately from the ad without ever visiting your website. Potential clients can still click through to mobile-optimized landing pages on your website written specifically for the target audience, but we prefer to make it as easy as possible for your audience to contact you without barriers.

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PPC ads can be set to show during times you wish to take calls. We will also provide information to help you understand when PPC traffic may be higher, since we can show ads during times that are historically shown to yield a potential client’s action (e.g. call, live chat, or other form of contact).

Easy, Optimized Ad Scheduling

PPC ads can be set to show during times you wish to take calls. We will also provide information to help you understand when PPC traffic may be higher, since we can show ads during times that are historically shown to yield a potential client’s action (e.g. call, live chat, or other form of contact).

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Paid ads are tracked within Google Adwords or Bing Ads, but we also integrate it with other analytics and reporting tools to understand which keywords, ad groups, and campaigns are most successful. You will be provided detailed reports and updates so you know how your ad dollars are being spent.

PPC can be complex, and it needs to be carefully and regularly monitored to be a successful legal marketing tactic. Postali has the experience and strategy to ensure that your pay-per-click ad budget is being spent appropriately to yield the best possible results.

Detailed Tracking and Analysis

Paid ads are tracked within Google Adwords or Bing Ads, but we also integrate it with other analytics and reporting tools to understand which keywords, ad groups, and campaigns are most successful. You will be provided detailed reports and updates so you know how your ad dollars are being spent.

PPC can be complex, and it needs to be carefully and regularly monitored to be a successful legal marketing tactic. Postali has the experience and strategy to ensure that your pay-per-click ad budget is being spent appropriately to yield the best possible results.

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