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DIGITAL MARKETING

Gain insight and increase profits from your website.

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When it comes to conversion, just like most marketing efforts, people tend to do is just try such as run an A/B test, tweak a title or changing title, to figure out what works or see what happens. This kind of approach to marketing rarely works or results in sustainable improvements. Our conversation optimization follows a process that includes business goal and we measure the success of the process.

01

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First step is to establish your business objectives/ goals for measurements or what your expectation are from the process. Even if you do not have a clear idea what to expect, relevant guidelines are established which can be refined later will help further improve and refine your business objectives further.

01

BUSINESS OBJECTIVES

First step is to establish your business objectives/ goals for measurements or what your expectation are from the process. Even if you do not have a clear idea what to expect, relevant guidelines are established which can be refined later will help further improve and refine your business objectives further.

02

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Second step is data collection. Data we collect here are divided in qualitative and quantitative data. Quantitative data includes data from Analytics or tracking systems which measures customer actions on pages and product purchase etc. Qualitative data is collected through explorations of visitor’s behavior such as their reasons for purchase, feelings, motivations to make a purchase etc., thus helping your business gain and deeper understanding of customers.

02

COLLECT DATA

Second step is data collection. Data we collect here are divided in qualitative and quantitative data. Quantitative data includes data from Analytics or tracking systems which measures customer actions on pages and product purchase etc. Qualitative data is collected through explorations of visitor’s behavior such as their reasons for purchase, feelings, motivations to make a purchase etc., thus helping your business gain and deeper understanding of customers.

03

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The third step is to collect and collate all your business data from different sources and analyze it. We do this via software for quantitative data and by aggregating qualitative data connecting the patterns and insights from the data collected.

03

DATA ANALYSIS

The third step is to collect and collate all your business data from different sources and analyze it. We do this via software for quantitative data and by aggregating qualitative data connecting the patterns and insights from the data collected.

04

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Four step is to create a list customer hypothesis and establishing a customer theory. These are ideas we discover about your customer after and in-depth study of the data collected. Ideas we would recommend testing to increase your website leads, purchase and profits. In this step, we focus on prioritizing all test ideas based on scoring the hypothesis based on potential business impact, cost and time to implement. We will establish a formal customer theory, based on actual data analysis based your brand positioning statement, value proposition and customer persona

04

HYPOTHESIS CREATION

Four step is to create a list customer hypothesis and establishing a customer theory. These are ideas we discover about your customer after and in-depth study of the data collected. Ideas we would recommend testing to increase your website leads, purchase and profits. In this step, we focus on prioritizing all test ideas based on scoring the hypothesis based on potential business impact, cost and time to implement. We will establish a formal customer theory, based on actual data analysis based your brand positioning statement, value proposition and customer persona

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05

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This fifth steps encompasses into three steps: copywriting, wireframing and visual design. This is when our research is turned in marketing material and basis structural layout are transformed into beautiful designs.

05

DESIGN

This fifth steps encompasses into three steps: copywriting, wireframing and visual design. This is when our research is turned in marketing material and basis structural layout are transformed into beautiful designs.

06

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Sixth step is integration the new design into your website. This could be simple color or copy changes, building of new landing pages or even a radical redesign. We will setup testing software and integrate it with your website including setup of advanced analytics using best conversion optimization practices.

06

BUILD

Sixth step is integration the new design into your website. This could be simple color or copy changes, building of new landing pages or even a radical redesign. We will setup testing software and integrate it with your website including setup of advanced analytics using best conversion optimization practices.

07

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In step 7, we test the ideas discovered during our hypothesis testing. This includes A/B and Multi variate testing.

07

TESTING

In step 7, we test the ideas discovered during our hypothesis testing. This includes A/B and Multi variate testing.

08

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Step 8 is the final step in the conversation rate optimization process. During this process, we will find our hypothesis was correct or not. In this step, we will interpret the test result, look for statistical significance and improve upon the customer therapy.
Conversion optimization is a not a one and done process. It’s a constant process that should be refined as your market segment, product and customer buying behavior changes.

08

LEARNING & IMPROVEMENT

Step 8 is the final step in the conversation rate optimization process. During this process, we will find our hypothesis was correct or not. In this step, we will interpret the test result, look for statistical significance and improve upon the customer therapy.
Conversion optimization is a not a one and done process. It’s a constant process that should be refined as your market segment, product and customer buying behavior changes.

FAQ ABOUT CONVERSION RATE OPTIMIZATION

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How long does this process take?
This depends on the amount of data collected and the traffic that visits your website. This can be as short as a few days on a high traffic site or can take months on a low traffic sites. Typically, you can expect the process to take two months.
Should I use qualitative or quantitative would work best for?
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LET’S DISCUSS YOUR BUSINESS GOAL & OBJECTIVES

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