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CONVERSION RATE OPTIMIZATION (CRO)

Gain Insights into Customers Actions, Engagement and Get More Leads

TURN MORE BROWSERS INTO CUSTOMERS

Increase Profits from your website with conversion rate optimization.


When it comes to conversion, just like most marketing efforts, people tend to do is just try such as run an A/B test, tweak a title or changing title, to figure out what works or see what happens. This kind of approach to marketing rarely works or results in long-term sustainable improvements. Our conversation rate optimization service follows a proven process that includes discussion of your business goals, review of site design,  analytics data audit , hypothesis creating, implementing rapid improvements, measuring the progress and then making constant progress to achieve even higher results. Discover our eight-step conversion rate optimization process below. 

01
BUSINESS OBJECTIVES
First step is to establish your business objectives/ goals for measurements or what your expectation are from the process. Even if you do not have a clear idea what to expect, relevant guidelines are established which can be refined later will help further improve and refine your business objectives further.
01
BUSINESS OBJECTIVES
First step is to establish your business objectives/ goals for measurements or what your expectation are from the process. Even if you do not have a clear idea what to expect, relevant guidelines are established which can be refined later will help further improve and refine your business objectives further.
02
COLLECT DATA
Second step is data collection. Data we collect here are divided in qualitative and quantitative data. Quantitative data includes data from Analytics or tracking systems which measures customer actions on pages and product purchase etc. Qualitative data is collected through explorations of visitor’s behavior such as their reasons for purchase, feelings, motivations to make a purchase etc., thus helping your business gain and deeper understanding of customers.
02
COLLECT DATA
Second step is data collection. Data we collect here are divided in qualitative and quantitative data. Quantitative data includes data from Analytics or tracking systems which measures customer actions on pages and product purchase etc. Qualitative data is collected through explorations of visitor’s behavior such as their reasons for purchase, feelings, motivations to make a purchase etc., thus helping your business gain and deeper understanding of customers.
03
DATA ANALYSIS
The third step is to collect and collate all your business data from different sources and analyze it. We do this via software for quantitative data and by aggregating qualitative data connecting the patterns and insights from the data collected.
03
DATA ANALYSIS
The third step is to collect and collate all your business data from different sources and analyze it. We do this via software for quantitative data and by aggregating qualitative data connecting the patterns and insights from the data collected.
04
HYPOTHESIS CREATION

The fourth step in our conversion rate optimization process is to create a list customer hypothesis and establishing a customer theory. These are ideas we discover about your customer after and in-depth study of the data collected. Ideas we would recommend testing to increase your website leads, purchase and profits. In this step, we focus on prioritizing all test ideas based on scoring the hypothesis based on potential business impact, cost and time to implement. We will establish a formal customer theory, based on actual data analysis based your brand positioning statement, value proposition and customer persona.

04
HYPOTHESIS CREATION
Four step is to create a list customer hypothesis and establishing a customer theory. These are ideas we discover about your customer after and in-depth study of the data collected. Ideas we would recommend testing to increase your website leads, purchase and profits. In this step, we focus on prioritizing all test ideas based on scoring the hypothesis based on potential business impact, cost and time to implement. We will establish a formal customer theory, based on actual data analysis based your brand positioning statement, value proposition and customer persona

REQUEST A SITE REVIEW & ANALYSIS  

05
DESIGN

This fifth step is a combination of three steps: copywriting, wireframing and visual design. This is when our research is turned in marketing material and basis structural layout are transformed into beautiful designs.

05
DESIGN
This fifth steps encompasses into three steps: copywriting, wireframing and visual design. This is when our research is turned in marketing material and basis structural layout are transformed into beautiful designs.
06
BUILD

Sixth and final step in our conversion optimization service is integration the new design into your website. This could be simple color or copy changes, building of new landing pages or even a radical redesign. We will setup testing software and integrate it with your website including setup of advanced analytics using best conversion optimization practices.

06
BUILD
Sixth step is integration the new design into your website. This could be simple color or copy changes, building of new landing pages or even a radical redesign. We will setup testing software and integrate it with your website including setup of advanced analytics using best conversion optimization practices.
07
TESTING
In step 7, we test the ideas discovered during our hypothesis testing. This includes A/B and Multi variate testing.
07
TESTING
In step 7, we test the ideas discovered during our hypothesis testing. This includes A/B and Multi variate testing.
08
LEARNING & IMPROVEMENT

The final step in our conversation rate optimization service is to confirm our hypothesis testing. In this step, we will interpret the test results, look for statistical significance and improve the customer journey and experience on your website.

Conversion rate optimization is a not a one and done process. It’s a constant process that should be refined as your market segment, product and customer buying behavior changes.

08
LEARNING & IMPROVEMENT

Step 8 is the final step in the conversation rate optimization process. During this process, we will find our hypothesis was correct or not. In this step, we will interpret the test result, look for statistical significance and improve upon the customer therapy.
Conversion optimization is a not a one and done process. It’s a constant process that should be refined as your market segment, product and customer buying behavior changes.

QUESTIONS ABOUT CONVERSION RATE OPTIMIZATION

Get answers to commonly asked quesitons about CRO Services


How long does this process take?
This depends on the amount of data collected and the traffic that visits your website. This can be as short as a few days on a high traffic site or can take months on a low traffic sites. Typically, you can expect the process to take two months.
Should I use qualitative or quantitative would work best for?
Based on your website and market segment plus traffic patterns we would recommend the either a qualitative or quantitative process or both based on your conversion goals and business objectives.

LET’S DISCUSS YOUR GOAL & OBJECTIVES

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