TURN MORE BROWSERS INTO CUSTOMERS
Increase Profits from your website with conversion rate optimization.
When it comes to conversion, just like most marketing efforts, people tend to do is just try such as run an A/B test, tweak a title or changing title, to figure out what works or see what happens. This kind of approach to marketing rarely works or results in long-term sustainable improvements. Our conversation rate optimization service follows a proven process that includes discussion of your business goals, review of site design, analytics data audit , hypothesis creating, implementing rapid improvements, measuring the progress and then making constant progress to achieve even higher results. Discover our eight-step conversion rate optimization process below.
The fourth step in our conversion rate optimization process is to create a list customer hypothesis and establishing a customer theory. These are ideas we discover about your customer after and in-depth study of the data collected. Ideas we would recommend testing to increase your website leads, purchase and profits. In this step, we focus on prioritizing all test ideas based on scoring the hypothesis based on potential business impact, cost and time to implement. We will establish a formal customer theory, based on actual data analysis based your brand positioning statement, value proposition and customer persona.
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This fifth step is a combination of three steps: copywriting, wireframing and visual design. This is when our research is turned in marketing material and basis structural layout are transformed into beautiful designs.
Sixth and final step in our conversion optimization service is integration the new design into your website. This could be simple color or copy changes, building of new landing pages or even a radical redesign. We will setup testing software and integrate it with your website including setup of advanced analytics using best conversion optimization practices.
The final step in our conversation rate optimization service is to confirm our hypothesis testing. In this step, we will interpret the test results, look for statistical significance and improve the customer journey and experience on your website.
Conversion rate optimization is a not a one and done process. It’s a constant process that should be refined as your market segment, product and customer buying behavior changes.
Step 8 is the final step in the conversation rate optimization process. During this process, we will find our hypothesis was correct or not. In this step, we will interpret the test result, look for statistical significance and improve upon the customer therapy.
Conversion optimization is a not a one and done process. It’s a constant process that should be refined as your market segment, product and customer buying behavior changes.
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