Second step is data collection. Data we collect here are divided in qualitative and quantitative data. Quantitative data includes data from Analytics or tracking systems which measures customer actions on pages and product purchase etc. Qualitative data is collected through explorations of visitor’s behavior such as their reasons for purchase, feelings, motivations to make a purchase etc., thus helping your business gain and deeper understanding of customers.

Four step is to create a list customer hypothesis and establishing a customer theory. These are ideas we discover about your customer after and in-depth study of the data collected. Ideas we would recommend testing to increase your website leads, purchase and profits. In this step, we focus on prioritizing all test ideas based on scoring the hypothesis based on potential business impact, cost and time to implement. We will establish a formal customer theory, based on actual data analysis based your brand positioning statement, value proposition and customer persona

Sixth step is integration the new design into your website. This could be simple color or copy changes, building of new landing pages or even a radical redesign. We will setup testing software and integrate it with your website including setup of advanced analytics using best conversion optimization practices.

Step 8 is the final step in the conversation rate optimization process. During this process, we will find our hypothesis was correct or not. In this step, we will interpret the test result, look for statistical significance and improve upon the customer therapy.
Conversion optimization is a not a one and done process. It’s a constant process that should be refined as your market segment, product and customer buying behavior changes.