So, you have finally made a wise step to build a website for your business! Good job. You now have the ability to spread the message about your products or services to customers everywhere. Now let’s talk about maximizing your exposure and effectiveness online.
Having a website is a great first step, but you’ve got to have great content to draw customers in. One of the basic cornerstones of good web content is a solid “Frequently Asked Questions” page. If you want to reach more customers, read on for five important reasons you NEED a great FAQ page!
1. FAQs boost your web search result rankings.
When customers use Google, Yahoo, or Bing to look up a product or service they need, those search engines provide a list of websites matching the search. Those results are ranked and displayed according to the amount of content a website contains that matches the search. Therefore, the more your website talks about your service or product, the higher you rank in online search results. Basically, FAQs are a great opportunity to add searchable keywords to your website, while providing valuable information to potential customers! Make sense?
This leads to the next point…
2. FAQ pages are popular with potential customers.
In addition to making those robotic search engines rank your website higher in search results; FAQ’s make real-live people happy. In fact, FAQ sections rank among the most-visited web pages on the Internet after Home Pages. That’s because customers these days are savvy, and they like to be informed. They want information, and they don’t necessarily want to interact with another real-live person to get it… especially not a salesperson.
A keyword-rich, informative FAQ page allows customers to find answers to common questions without feeling any pressure to buy. As a result, your customers will feel much more!