Are you ready to take your website to next level? You want more customers, right? Are you doing everything possible to pull in as many visitors as possible? If you’re looking to drive more traffic to your website, check out these 11 tips! Learn them, use them, and watch your web traffic soar!
1. Use Targeted Email Campaigns.
In the world of online marketing practices, including social media, blogging, forum posts and more, email campaigns are still very effective when it comes to converting customers. Maintain your email list and send out thoughtful, well-written emails with short and engaging subject lines. Don’t forget to include links to your website!
2. Be Social.
Think Facebook, Twitter, Google+, and make sure you have profiles on each. Add your web link to those profiles, and regularly update your content. In addition to making your own posts, share or re-tweet relevant posts. Don’t forget to comment on other relevant threads that you find.
Make sure your website contains a blog page, and update it regularly. Blogs are great ways to include SEO phrases that will help potential customers find your website. They are also a great way to foster your relationship with potential customers and clients by providing useful information which they can use to make better buying decisions.
4. Comment on Relevant Blogs.
Get your name out there as a trusted source of information or expert in your field. Find blogs that pertain to your business, and post comments with helpful links. Blog readers who like your posts will click on your profile, find your web links, and be more inclined to buy from you.
5. Create a forum on your site.
Similar to the strategy above, provide a forum within your website where others can sound off about you and topics relevant to your business. Posters will congregate generating relevant content that will help boost your search rankings. Plus, you’ll create a space where potential customers will “hang out” and possibly shop from you.
6. Post on relevant forums.
Expand your visibility as an identifiable member of the online community by regularly posting on relevant forums. Other posters and readers will get to know you, click on your profile, and visit your website.
7. Submit Blogs to Content Aggregators.
Your blog on your one little website may have the most interesting and useful information on all of the Internet, but that doesn’t matter if people don’t find it. To maximize the chances people will see your blog articles; submit to content aggregator services who can spread your information far and wide.
There are tons of aggregator websites out there, but check out this Top 10 Content Aggregation list by Geeky Brains for a great start.
8. Submit answers on Q & A websites.
When people see you as a source of useful information, they’ll be inclined to check out your site. A great way to be viewed as an expert in your field is to provide solid answers on sites like Quora and Yahoo Answers. Think of questions your customers might be asking, search those sites for relevant threads, and answer away!
9. Post on YouTube.
You might not automatically think of it, but YouTube is actually the second largest search engine out there — with billions of searches a month. By producing short, informative videos related to your products or services, you can potentially reach a lot of customers this way. Just imagine your business going viral. It happens all the time!
Here is an example of one of our customers who uses YouTube to drive traffic to his Intergalactic Fireworks website:
10. Participate in Groups and Forums.
More business people use Linked In for business related topics. Groups and forums help you get your name out there. When people see you participating, your profile is more likely to be seen. And once they view your profile, prospects may also take an interest in viewing your website. Before you know it, you will have more traffic coming to your website, just through a small effort like participating in groups and forums!
Start posting insightful comments to establish yourself as a good member of that particular community. Make sure to leave the link to your website. If Reddit users like your posts, they will vote positively on your comments and probably visit your website. Be careful, though. Spammers and useless comments will receive negative votes, and that won’t help you much!
11. Yelp and Trip Advisor Reviews.
Good or bad, Yelp reviews are out there with your name on them. This means you have the opportunity to respond to them. Take the time to constructively address negative reviews, and thank people for their positive feedback. Either way you will be increasing your web presence and generating an online personality that will resonate with both new and current customers.
This is one example of how one of our clients uses positive reviews to enhance his website:
One Last Word of Advice:
Remember, when it comes to boosting your online presence, you are really setting your business up for massive amounts of public scrutiny. You could very well harm your image with poorly written posts or spammy content. In employing these tips, it’s a good idea to talk to a web content expert to make sure you are on the right track to achieving the best possible exposure for your business!